Salon de Seoul draws inspiration from the historic art exhibitions known as "The Salon" in Paris, blending fine art with the world of coffee. The brand's connection to art is reflected in its product names, each inspired by renowned artists. The concept goes beyond coffee, aiming to celebrate and collaborate with artists to showcase their unique identities and aesthetics. This project envisions a space where the fine art community and coffee culture intersect, with potential future collaborations to further elevate its artistic vision.