Brand Identity for pop up/exhibitions in New York City called ON CANAL. A project that places art and pop-ups in vacant storefronts along Canal Street, NYC. ON CANAL, operated by Wallplay, co-curated by Vibes Studio, focuses on highlighting the neighborhood's history in commerce while restoring creative innovation to the high-traffic areas of  SoHo, TribeCa and downtown NYC area. ​

 

ON CANAL branding focuses on functionality and collaboration with other artists/brands and emphasizes on the partnership in each project/exhibition. Highlight of popup/exhibitions are NYFW, Tom Dixon, Lot Radio, Reese's, Stussy and more. ​

 

More info about ON CANAL  Here or visit Canal Street, New York City, Broadway to East Broadway.